Tips For the Perfect Domain Name

What is a domain name? A domain name is the location of your
website on the Internet. Your domain name will be what you
become known by online so it's important to get it right.

Each website on the Internet is labeled with something called an
IP address which is the actual address of the website online. A
typical IP address looks like this: 159.134.27.64. Remembering a
string of numbers like that is difficult so a domain name
translates all those numbers into something like amazon.com.
This is far easier to remember.

#1 Dot what?/ Each domain has what's called an extension.
The most well known of these extensions is .com. This, however,
is not the only type of domain extension available. There is
also:

.net

If you can't find your preferred .com domain name you could
always choose the same domain with a .net extension. It might
not have the same ring as a .com but is still as just useful as
a .com.

.org

These domain extensions were orginally designed for educational
and more formal websites. Anybody can register a .org however so
you have more options for domain selection.

.info

A more recent introduction to the domain name game are .info
domains. Many of the valuable .info domains were bought up
overnight but there's still a huge range of good .info domains
available. With a little creativity you could really make a
.info work for you e.g. www.moviereview.info.

Bear in mind that most web surfers tend to remember .com more
easily than anything else.

#2 Branding vs Business Name

There is an age old debate on the whether or not you should
establish a brand name online or use a domain that more actually
reflects your real business. Let's look at Amazon as an example.
Amazon sells books online. Most people setting up a business
would have chosen say www.booksonline.com instead of amazon.com
Amazon has since established itself as a brand name of global
recognition - proving the value of building a brand name.

You'll need to choose between the two. Brand name or your own
business name. Consider how your domain sounds, how it might
look on a business card and how well it relates to your
business. There's no one right answer to this question. You need
to choose what makes most sense for you, your website and your
business in general.

#3 Hyphenated or not

This is another area of debate. Should your domain be one single
word or should the words be separated by hyphens? There are
advantages and disadvantages to both approaches. Single word
domain names can be easier to explain, use on header paper and
lend themselves to brand names very well.

Single word domains are in very, very short supply.

Hyphenated domains names can be slighltly more difficult to
explain, may not look as well on headed paper and possibly
harder to establish as a brand name. There's no shortage of
multiple word domains. The single biggest advantage a hyphenated
domain has is that search engines can "read" the domain more
easily. For example in a domain like foreignholidaysonline.com
the search engine can only read the first word "foreign" and
that's it. It can't tell anything else about the website domain
name.

If you hyphenated that to foreign-holidays-online.com the search
engine can read "foreign", "holidays" and "online" as separate
words and therefore knows that this website is about foreign
holidays.

A well chosen hyphenated domain name can be just as effective as
a single word domain name.

#4 Your Domain Registrar

These are the people you pay to register the domain for you.
There are dozens if not hundreds of these companies out there so
which one do you choose? This takes some research but things
worth checking are:

Do you retain sole ownership of the domain or do the registrar
keep some level of control over it?

Search Google for any horror stories relating to the registrar

Does the registrar allow you to transfer the domain to another
registrar?

Is there an online control panel for domain administration?

How easy is it to change the domain Name Servers?

Shop around for domain registrars. What you really want to find
is a previously satisfied customer to ask questions before you
buy.

#5 Cheap Domain Names

You can save a lot of money on the domain names you purchase. A
typical .com domain costs about $15 to register from most
registrars. However you can get the same domain for as little as
$7.95 from other, very reliable, companies.

Oddly enough some of the cheaper domain registrars are more
reliable, have fewer horror stories and offer equally good
customer service as their more expensive competitors.

Are there any disadvantages in using a discount domain
registrar? Will it affect your website in any way? The answer to
both is a definite No.:)

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Thank you

About the author:
I am Arpit,the webmaster of the site All Web Hosts is a computer
enginner and enjoys working in front of computers. I like to
spend my time in building sites and on various forums.
AllWebHosts site is mainatined by me and one of my friend,
Prashant. In my free time, I like to play table-tennis